Alpine A110 Color Edition

THE ALPINE A110 COLOR EDITION PRESS KIT

  • Full details on the Alpine A110 Color Edition
  • A110 Color Edition is an annually-run seasonal programme
  • The 2020 A110 Color Edition is finished in striking Sunflower Yellow
  • The A110 Color Edition is available from £59,740

Introduced alongside the refined A110 Legende GT and new Atelier Alpine personalisation programme is the distinctive A110 Color Edition.

Launched in 2020, the A110 Color Edition is an annual programme which introduces a new limited series to the Alpine model range. Emphasising the individuality of Alpine’s lightweight sports car, particular versions of the A110 will be offered for a limited period on a yearly rotation, each time in a different bespoke colour.

For 2020, the A110 Color Edition is based on the A110S finished exclusively in Sunflower Yellow. This unique Sunflower Yellow will then be retired from the Alpine colour palette, with a new hue introduced for the 2021 edition.

Exterior

The first A110 Color Edition has taken the A110S and repurposed a famous colour from Alpine’s past – Sunflower Yellow. Sharing its powertrain and chassis with the A110S, A110 Color Edition 2020 delivers the most vibrant-looking Alpine so far, combined with the most stimulating A110 driving experience.

Sunflower Yellow is a reimagining of a heritage Alpine paint colour – Jaune Tournesol – which was popular in the Sixties and Seventies. Alpine’s paint experts painstakingly reformulated the colour using modern ingredients.

With a solid, non-metallic finish, Sunflower Yellow is perfectly set off by the A110S’s contrasting black elements, such as the logos and Alpine monograms, the 18-inch GT Race alloy wheels and the specific inserts in the front LED headlights. The brake calipers are finished in complementary anthracite.

A carbon fibre roof is optionally available to further enhance the contrast between the vivid paint colour and darker styling elements.

The tricolour badges which feature inside and out on standard A110s are replaced on A110 Color Edition 2020 by carbon fibre and yellow emblems.

Alpine Design Director Antony Villain comments: “The new A110 Color Edition programme gives us the opportunity to really enhance the characteristics of different versions of the A110. For 2020, we recreated the Sunflower Yellow colour from Alpine’s past, here with a solid finish to really complement the sporty, intense persona of the A110S. For me, Sunflower Yellow and the A110S make for a perfect combination.”

Interior

Inside, grey stitching and a yellow 12 o’clock marker on the steering wheel neatly complement the striking body colour. These are reflected by highlights to the Alpine logo on the Sabelt fixed-back bucket seats, while a plaque on the centre console denotes the limited-run model.

Like the A110S, the A110 Color Edition 2020 features high-end Dinamica upholstery across the cabin for a heightened finish, furnishing the bucket seats, door cards and steering wheel with tactile material that fits its sporting persona.

Driving and performance

The new model has the same high specification as the A110S, as well as the same 292PS powertrain and focused chassis tune to provide a 0-62mph time of just 4.4 seconds and on to a top speed is 162mph. 

An active sports exhaust delivers a more emotive engine sound, switchable by the driving mode selected by the driver. The Alpine high-performance braking system is also fitted as standard, including 320mm bi-material brake discs and Brembo calipers.

Other characteristics of the A110S remain, with suspension lowered by 4mm, enhanced springs and stiffer anti-roll bars, delivering the most engaging Alpine driving experience.

The A110 Color Edition is available at £59,740, and can be reserved by the Alpine app.

ENDS

About Groupe Renault

Groupe Renault, which has manufactured cars since 1898, is an international group operating in 134 countries. In 2019, it sold nearly 3.8 million vehicles. Worldwide, the group employs more than 180,000 people and has 40 manufacturing sites and 12,700 points of sale. To address the major technological challenges of the future and continue to pursue its profitable growth strategy, Groupe Renault focuses on international expansion. To do this it builds on the synergies between its five brands (Renault, Dacia, Renault Samsung Motors, Alpine and LADA), the electric vehicle, and its unique alliance with Nissan and Mitsubishi Motors. With a 100% Renault owned team committed to the Formula 1 World Championship since 2016, the brand is involved in motorsports to boost innovation and name recognition.

For further information please visit www.press.alpinesportscars.co.uk, www.alpinecars.com or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Lauren Prema
Press Relations Manager
lauren.prema@renault.co.uk – 01923 697203 – 07741 233530

Charlie Roper
Brand Affairs Manager
Charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Gemma Croft
Press Fleet Manager
gemma.croft-extern@renault.co.uk – 01923 697355 – 07887 468977

Yasmin Rhodes
Press Officer
yasmin.rhodes@renault.co.uk – 01923 697289 – 07385 398222

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