Alpine is announcing the appointment of Patrick Marinoff as Managing Director. Marinoff will have responsibility for leading Alpine’s next chapter of its rebirth.

A German native, Patrick Marinoff started his career at Daimler in marketing strategy. He was then appointed executive assistant to the CEO.

In 2006 he took a leadership role with the luxury brand Maybach as Global brand manager. In 2013 he was appointed Head of brand appearance for Mercedes-Benz with responsibility for the overall corporate architecture of Mercedes-Benz including dealer network, fairs, events.

Since 2014 he was Head of sales for AMG and member of the Executive Board of Mercedes-AMG GmbH.

“I am very happy to welcome Patrick in the team, he will bring a wealth of experience in the management of iconic brands. His knowledge and passion for sportscars will be a great asset and driving force to grow and develop the Alpine brand and business” said François Renard, Executive Vice President Global Marketing at Groupe Renault.

Patrick Marinoff’s appointment is effective September 2.


About Groupe Renault

Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling close to 3.88 million vehicles in 134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and Lada, together with electric vehicles and the unique alliance with Nissan and Mitsubishi. With a British-based Formula 1 team, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 86,479 vehicles in 2018.

For further information please visit, or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager – 01923 697592 – 07464 837744

Callum Chamberlain
Product & Corporate Communications Manager – Dacia – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager – 01923 697778 - 07816 641843

Jess Bilimoria
Senior Events Manager (Maternity cover) – 01923 697537 – 07557 135236

Linda Robinson
Internal Communications Manager – 01923 697231

Kathryn Nicholson
Communications Assistant – 01923 697296

Imogen Nichols
Communications Executive– 01923 697363

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Patrick Marinoff is appointed Managing Director of Alpine

Patrick Marinoff is appointed Managing Director of Alpine

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