A compact sports car inspired by Alpine’s motorsport heritage, the Alpine Celebration was a two-seater coupé with sleek, flowing lines.
The deep blue colour scheme is the same blue that adorns the Alpine prototypes that made a triumphant return to endurance racing in 2013. It is a livery referencing the Alpine models that played such a pivotal role in the brand’s original Le Mans adventure when, from 1963 to 1969, the M63, M64, M65, A210, A220 and even the A110 so valiantly upheld French honour in La Sarthe.
The Alpine Celebration faithfully replicated the timeless style of Alpines of old whilst adding a modern twist. Its low profile, sloping, creased bonnet, sculpted sides, distinctive rear window and other design details are all clear echoes of models like the A110 that have featured so prominently in Alpine’s glorious history.
With no need for gimmickry to stand out from the crowd, the beauty of the Alpine Celebration resided in its simplicity. Mindful of remaining elegant whilst at the same time responding to the need for frugality and efficiency, the Alpine Celebration show car revealed much about the brand’s heritage. Carbon detailing was used to highlight the high-tech features of the car’s body, from its spoiler to the side sills, diffuser, rear air intakes and mirrors. The famous Alpine arrowed ‘A’ is visible on the air intake grille, sides, front wings and roof.
The athletic rear integrated air intakes built into the rear quarter panels to contribute to engine cooling. The engine cover – which could be spied through the louvered motifs of the rear window – revealed the mid-rear positioning of the power plant.
Above the wheel arches, scoops guided airflow in a manner that is unmistakeably Alpine. The rear of the vehicle was characterised by an impressive diffuser that incorporated a central rear light, flanked by two brushed stainless steel exhaust tailpipes. The approach throughout was very clearly to highlight rather than conceal the car’s structural elements and the result suggested low weight, agility and rewarding performance.